Great Southern Bank has revealed the continuation of its Co-Major Partnership with the Carlton Football Club. This agreement entails the prominent placement of the bank’s name on the front of the Club’s away jersey and the back of the home jersey for a minimum of four seasons, lasting until 2027.
The bank’s emblem will also appear on the AFLW home and away jerseys, underscoring its dedication to gender inclusivity. Additionally, it will be visible across various Club platforms such as media backdrops, changeroom signage, digital communications, game-day activations, and retail club apparel.
Paul Lewis, the CEO of Great Southern Bank, emphasized that the bank’s latest financial commitment aims to generate positive impacts within the community. Furthermore, he disclosed intentions to offer one fortunate supporter the opportunity to win a million-dollar prize earmarked for a new home. Lewis added, “Our investment over the forthcoming four years will actively contribute to the Club’s community endeavors, including the establishment of an innovative program to mentor and support emerging First Nations small business proprietors.”
“Our collaboration with the Carlton Football Club over the past six years has been instrumental in boosting brand recognition and broadening our customer reach in Victoria, our third-largest state for home loan approvals and a crucial market for growth.
“We’ve relished connecting with the Club’s supporters through memorable stadium events and substantial giveaways, earning accolades along the way. This year, we’re raising the bar with our most significant giveaway yet – offering one fortunate fan the opportunity to win a million dollars towards their aspirations of homeownership.
“As we look ahead, the upcoming seasons hold great promise. With the Blues ushering in an exciting new chapter, the Club’s fan base steadily growing, and AFL maintaining its status as the fastest-growing sport in Australia,” he added.
Brian Cook, CEO of the Carlton Football Club, highlighted that the four-year extension underscores the robustness of the partnership and the shared commitment to promoting community initiatives. “The continuation of Great Southern Bank’s support until at least 2027 is incredibly thrilling,” he remarked.
“The partnership has evolved considerably since its inception, with Great Southern Bank’s investment extending across various facets of the football club.”
“Having a partner like Great Southern Bank, willing to make substantial investments in initiatives such as our First Nations Business and Entrepreneur program, demonstrates their genuine dedication to making a positive difference in the community.”
“We are enthusiastic about the opportunities that await us and deeply appreciate the continuous support from Great Southern Bank. We eagerly anticipate collaborating for the next four years.”
The bank’s successful sponsorship with the Carlton Football Club has garnered industry acclaim, culminating in the Australia Marketing Institute’s ‘Most Effective Sponsorship’ award in 2023.
B&T recently covered all the significant sponsorship updates from Carlton FC in our Spotlight on Sponsors series.